Trends Driving Healthy Product Innovation
23 Oct 2015 | Wild
According to Nielsen, more than two billion people were regarded as overweight or obese in 2013. In the online study for the current Nielsen Global Health and Wellness Report, 75 percent of respondents worldwide said they wanted to lose weight and to change their eating habits to do so. The main stratagems here include reducing fat (65 percent) and eating and drinking less sugary products (62 percent). As a result, “less&low products” offer huge potential. At Anuga, Wild presented a series of concepts, for example those sweetened with stevia that have excellent taste profiles, but also “light“ concepts with less sugar in general, as for example modern refreshers and near waters.
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