Trending beverage concepts
01 Jul 2019 | Doehler
Doehler presented various on trend beverage concepts that triumph on a clean label platform. Varieties on display included a Lemongrass Green Tea, a Black Tea With a Hint of Honey, a Tart Cherry Guayusa Natural Energy Drink and an Apple Spice Rooibos Tea. Some of the trends that we are seeing are around cleaner label where people are really examining a lot of the ingredients that are on the back of a bottle or a menu and asking themselves ‘what is in a natural flavor?’ for example. So we are looking at ingredients that are made from the named fruit or for more extracts, infusions. We are also seeing a bigger demand for lower calorie and reduced calorie, as the amount of sugar that people want in their beverages seems to be dropping,” says Jeff Underwood at Doehler.
