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The age-old spices business is still thriving at 4-6 percent annual growth, says Tom Wiering, Commercial Manager at Dutch Spices. One of the biggest challenges is keeping up with the market and keeping close contact with customers who have moved abroad. Wiering notes that the European spices market varies considerably from country to country. Both the historical background of each country and the arrival of multicultural groups in Europe have altered how the continent consumes and purchases spices.
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