The Rise in Craft Beverages
07 Jun 2017 | Symrise
Vanessa Blume, from Symrise notes: “The craft trends comes from the beer industry and we’re trying to interpret it in new ways. We created a whole concept coming from the non-alcoholic pack to the alcoholic pack where we really tried to have great ingredients like extracts and distillates,” she tells FoodIngredientsFirst. “For example, to create our new craft cola, we said ‘what is a craft cola’, and it’s without E-numbers, it’s a great taste, an adult taste, it’s not a full sugar version so this is something we really grabbed onto and thought that this is a great concept for the craft trend.” “It’s coming from the consumer who is looking for more natural solutions. They don’t really want the full sugared version and they also want an adult taste.”
