Targeting a younger audience and clean label R&D challenges
08 Jan 2020 | St Michel
French bakery St Michel is targeting a new age range with its baked Doonut, as showcased at Anuga 2019. While the company traditionally appeals to consumers between the age of 40 and 50, the new launch appeals to families and to children. Clean label is also a crucial consideration, with consumers seeking products without palm oil and preservatives. However, this creates R&D challenges with maintaining freshness, meaning that packaging is crucial in extending the shelf life long enough to export.
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