Show Trends & Platforms at HiE 2016
03 Jan 2017 | UBM
Health ingredients (Hi) Europe & Natural ingredients (Ni) trade fair, Europe’s leading trade fair for natural and healthy food ingredients, was held in Frankfurt from 29 November until 1 December 2016, marking the third time that the fair was held there. The organizers claim that the timing of this event couldn’t have been more relevant. “Natural” and “free from” have become the critical sales factors on the supermarket shelf, and the trend toward foods with added value is, in contrast to the US, just now at the start of a colossal shift in perspective. In 2014, the global market in products with a health or fitness aspect had a volume of $774 billion, with an expected growth (CAGR) of four percent by 2019. And this market is expected to pass the trillion-dollar mark by next year. With a turnover of $8.3 billion (2013), Germany is the world’s second largest market and can look back on a growth of 250 percent over the past ten years. Natasha Berrow of organizers UBM discusses future platforms for the event.
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