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ProSweets 2024: Esarom demos the intrigue of “mystery flavors”

20 Feb 2024 | Esarom

Following success in the beverage category, confectionery brands are jumping onto the mystery flavor trend, launching products with black or white colors that keep consumers guessing. Mystery flavors allow brands to engage with consumers and give them a sensory experience they’ve never had before, highlights Daniela Zöllner, marketing manager at the Austrian flavor house Esarom.

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