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Plant-based doesn’t ...

Plant-based doesn’t substitute but complements diets, finds ofi study

23 Jan 2023 | ofi

Consumer research by olam food ingredients (ofi) finds that European consumers are incorporating more plant-based foods into their diet without cutting out real meat and dairy. The company highlights that 35% of consumers are dissatisfied with current plant-based offerings, and 8% drop out of the category after trying one product. Laura Barber, vice president of global consumer and market insights at ofi, highlights opportunities in the segment.

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