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Tereos highlighted its Sweet and You concept at FiE 2017, an interesting service for sugar reduction. Of course, this comes at the time of a big trend toward sugar reduction, with sugar taxes coming into effect in the UK and Ireland in 2018. “I can only confirm that today the main trend in the food industry is all about sugar reduction, based on what the European Union has published as food optimization guidelines, but also based on what the sugar tax proposals are in Europe,” says Kristine Van Den Steen. The main target is to achieve less added sugars in the main food categories, and this is the service Tereos offers today with the Sweet and You project.
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