Minting and banking NFTs in the food metaverse with OneRare
28 Feb 2023 | OneRare
OneRare, dubbed “the world’s first food metaverse,” is introducing the global food industry to Web3 in a gamified manner through an NFT economy game that involves cooperation and trade between play-to-earn gamers and NFT collectors. The company has partnered with celebrity chefs, popular cooking shows, restaurants and food brands to mint NFTs for their signature dishes.
This is Benjamin Ferrer on the show floor of Gulf Food 2023 in Dubai, and I'm joined here today by Supreet Raju, and she is the co-founder of One Rare, which is involved in a special project of minting.
Chef and restaurant NFTs, so can you share some details about that?
Sure, so we're building Wonder, as you said, and it's the world's first food metaverse.
We started as an NFT project two years ago, and it was based on a very simple concept, our love for food.
So we were all cooking over the pandemic and we kind of knew these dishes now, so everybody has a favorite dish, and on Wonder you can actually collect ingredients to make up that dish.
So that was a very simple premise we started with and as we came along we started partnering with chefs and restaurants, bringing their food to the blockchain as.
So instead of claiming just french fries, you can actually go into the Metaverse and claim some branded French fries as , and as we go along, of course we're now working more with those partners to create online restaurants for them, Metawars experiences, and basically bring the global food community to the blockchain.
And can you share some insights about the immediate and long term impacts of your research?
So I think the immediate impact is something that it wasn't really any of us that have gotten the metaverse here.
It's actually been COVID because all of us were shut down and suddenly thrust into technology and video technology, you know, before we kind of were very unkeen on even a video meeting and today people are willing to do their entire business virtually, so I think.
The Food Wars kind of stems from the idea that the food industry can actually grow their local reach and kind of reach global audiences, so I think that was the short term impact where people were more keen to move digital.
And I think in the long term impact this is going to be something that would be the new social media because it's more immersive.
Everything that we do on our phones today to order food, let's say look up a Google restaurant, look up reviews, maybe use a banking app, use an aggregator, all of those components will actually come into the metaverse and so it will be more fun to make your burger while you order it and it gets delivered to your house.
And what are currently the biggest challenges and the biggest opportunities?
So I think the biggest challenge, of course, is adoption and education.
I think when Facebook came in they spoke about the metaverse in a way that everybody had a very fixed idea, and I don't think it would be that.
So building the metaverse for us, our foodverse, is based on what we.
I think would work for the food industry because food is very physical.
You have to taste it, so we're not building a replacement for the real world.
What we're doing is improving the virtual experience we have, yeah, and coming to the opportunity.
I think it's a very exciting time because a brand of any size can come into the metaverse and create a presence, you know, you don't need to really be a really big brand spending.
Big bucks to have an impactful experience.
So it can be very interesting for let's say all the farm to table restaurants from across the world to actually collaborate and create a loyalty program which is just based on their ethos rather than them being under the same brand or umbrella.
So I think it's an exciting time for the food industry to explore what they can do on the metaverse.
