Implementing a Shift in the Company Branding Strategy

Tapping into the demand for sugar-free indulgence and cleaner labels, Belgian-based start-up The Ice Crime Factory was exhibiting its range of sugar-free ice creams at the PLMA show in Amsterdam. Available in vanilla, salted caramel and chocolate, the ice creams are naturally flavored with stevia but still... Read More

CP Kelco notes that there is a major trend towards protein fortification, but this presents new technical challenges for product developers. “One of the key trends that we see happening right now relates to alternative proteins beyond soy, including pulse, oat and potato. So one of the issues relating to... Read More

Sweet Green Fields (SGF), one of the largest global, fully integrated stevia ingredient companies, has launched the new stevia-based natural flavor. The ingredient is aimed at helping North American food and beverage manufacturers keep the sweet taste, mouthfeel and flavor of sugar when reducing most or all... Read More

Chr. Hansen scored an innovation prize at the IFT 2019 Food Expo. The company’s FruitMax reds are based on the Hansen sweet potato and are claimed to “deliver a red like no other.” They are minimally processed, bright, beautiful and stable plus 100 percent plant-based with no off-taste, which is often... Read More

Inventor of the modern plant-based emulsifier Palsgaard has cemented its position as an “early mover” on the carbon production front. The Danish company has achieved its aim of total carbon-neutral production two years prior to its 2020 goal, describing the achievement as a “milestone for the whole... Read More

Doehler presented various on trend beverage concepts that triumph on a clean label platform. Varieties on display included a Lemongrass Green Tea, a Black Tea With a Hint of Honey, a Tart Cherry Guayusa Natural Energy Drink and an Apple Spice Rooibos Tea. Some of the trends that we are seeing are around... Read More

Blue Diamond Growers presented almond protein, which is presented for its plant-based origin and clean taste at IFT 2019. “We have had almond flour in our portfolio for some time, which is great in bakery applications. More recently we have had almond protein powder, which is a partially defatted almond... Read More

The Almond Board of California featured several innovative concepts featuring almonds at IFT 2019 in New Orleans. Items on display included a Toasted Grains & Almond Beverage, an Almond Yuzu Poppy Seed Bar and a Coco-Java Almond Butter. “We are really highlighting the versatility of almonds. Almond milk... Read More

The rise of vegan, vegetarian and flexitarian diets is driving innovation within the meat sector, from hybrid foods to plant-based “meats.” Speaking to FoodIngredientsFirst at IFFA 2019, Eric Davodeau, Category Director Savory EMEA at MANE, says that, “veganism and flexitarianism give industry the... Read More

At IFT 2019, MycoTechnology highlighted a novel organic food processing platform that transforms agricultural material into functional ingredients. The company’s flagship product, ClearTaste, is promoted as the world’s first organic bitter blocker, which helps companies reduce the sugar content of their... Read More

Bell highlighted the potential for several African flavors in trending food concepts at IFT 2019, including a Senegalese based stew flavor idea that is being taken into a pizza delivery form utilizing caramelized onion, fresh lime. A West African chili sauce containing habanero flavor gives the concept a... Read More

Glanbia Nutritionals highlighted “bare flavors” at IFT 2019, which are based on extracts or essences from a given fruit, but possibilities in teas and coffees also exist. “When we look at the concept of natural flavors, what we see in the marketplace is a lot of nature identical and natural flavors. We want... Read More

Naturex (now a Givaudan company) presented their Turmipure Gold solution. The ingredient is claimed to elevate turmeric to the next level by being instant water dispersible, 100 percent clean label and organic. It has a neutral taste a beautiful color, is very easy to formulate in beverages. It is also... Read More

ASR presented Sweet Essence M at IFT 2019, promoted as the “next generation” of high potency sweeteners. Originally extracted from the stevia leaf, Steviol Rebaudioside M is positioned as the best tasting non-nutritive sweetener found in nature. Through the fermentation of sugarcane and a partnership with... Read More

Puris offers pure plant proteins, starches, fibers and whole pulse flours, with Puris Texturized Pea Protein (TPP) highlighted at the IFT Food Expo 2019. “First and foremost, consumers want food that tastes good. By turning our great tasting TPP into something familiar like ground beef, it provides shoppers... Read More

Gat Foods’ Fruitlift, the real-fruit based solution to replace refined sugars in RTE cereals, is advancing into the next phase of its go-to-market plan following its launch in March this year. Gat Foods will install a lab-scale extrusion plant to integrate Fruitlifit into various breakfast cereal... Read More

Kalsec used IFT 2019 to position the company as “heat management experts” with the Heat Up strategy presented. “We just conducted some consumer research that showed that consumers are eating hot and spicier foods more than ever before. But their preferences are changing and they are looking for more specific... Read More