Name: Implementing a Shift in the Company Branding Strategy
Uploaded: 2015-12-07T00:00:00+00:00
Duration: 2 min 55 s
Description: In order to better meet the requirements of more open markets, and to allow its customers to benefit from one of the widest product portfolios on the market, the Tereos Group is gathering all of its business activities under a “single brand”: Tereos. Executive VP, Alex Luneau discusses the strategy.

Industry news
Industry news
All news
Business
New product development
Nutrition & health
Packaging & processing
Personal care & cosmetics
Policy & regulation
Research & science
Tech & innovation
Trending now
Sweet protein blends drive next-gen sugar reduction at IFT FIRST 2026
Codex adopts its first global baker’s yeast standard to align trade and quality requirements
US FDA removes Orange B authorization, targets Citrus Red No. 2
Category news
Category news
Alcoholic beverages
Animal feed
Bakery
Cell-based
Cereals
Child nutrition
Colors
Confectionery
Dairy
Desserts & ice cream
Fibers
Flavors
Fruit & vegetables
Functional ingredients
Hot drinks
Infant nutrition
Meat, fish & eggs
Plant-based
Proteins
Ready meals
Snacks
Soft drinks
Soups & sauces
Spreads
Sugar & sweeteners
Texturizers
Reports
Reports
Key interviews
Special reports
Technical papers
Trending now
Sweet protein blends drive next-gen sugar reduction at IFT FIRST 2026
Codex adopts its first global baker’s yeast standard to align trade and quality requirements
US FDA removes Orange B authorization, targets Citrus Red No. 2
Key trends
Key trends
All key trends
Trend analysis
Ingredient focus
Product innovation
Trending now
Sweet protein blends drive next-gen sugar reduction at IFT FIRST 2026
Codex adopts its first global baker’s yeast standard to align trade and quality requirements
US FDA removes Orange B authorization, targets Citrus Red No. 2
Multimedia
Multimedia
All multimedia
Videos
Webinars
Trending now
Sweet protein blends drive next-gen sugar reduction at IFT FIRST 2026
Codex adopts its first global baker’s yeast standard to align trade and quality requirements
US FDA removes Orange B authorization, targets Citrus Red No. 2
Journal
Journal
Access all EditionsNEW
Advertising options
Subscribe now
Editorial enquiries
Latest editions
Supplements for Everyday Vitality
Souped-Up Flavors
Ready Meal Remix
Refreshment with Benefits
Events
Events
Event listing
Event previews
Event reviews
Trending now
Sweet protein blends drive next-gen sugar reduction at IFT FIRST 2026
Codex adopts its first global baker’s yeast standard to align trade and quality requirements
US FDA removes Orange B authorization, targets Citrus Red No. 2
Suppliers
Suppliers
Supplier profiles
Trending now
Sweet protein blends drive next-gen sugar reduction at IFT FIRST 2026
Codex adopts its first global baker’s yeast standard to align trade and quality requirements
US FDA removes Orange B authorization, targets Citrus Red No. 2

Home

Videos

Implementing a Shift...

Implementing a Shift in the Company Branding Strategy

07 Dec 2015 | Tereos

In order to better meet the requirements of more open markets, and to allow its customers to benefit from one of the widest product portfolios on the market, the Tereos Group is gathering all of its business activities under a “single brand”: Tereos. Executive VP, Alex Luneau discusses the strategy.

More videos

IFT First 2026 Ingredion video thumbnail: Ingredion trade show booth crowded with attendees, with three smiling representatives featured in a circular inset

Video06:47

IFT FIRST 2026: Ingredion walks us through its new AI-powered formulation platform

Larry Fernandes, chief commercial and sustainability officer at Ingredion, and Charlie Beall, VP of customer operations at Knowde, discuss Ask Ingredion — how it supports formulation, ensures answer accuracy, and combines AI with...

Video06:19

IFT FIRST 2026: Cargill maps the next wave of food and beverage trends

Keith Albright, Cargill’s senior insights manager for North America, discusses the company’s Future of Food trends platform and its implications for product development. He examines changing definitions of nutrition, personalized...

IFT First 2026 Almond Board of California video thumbnail: Representative pictured beside attendees gathering at the organization’s booth during a busy trade show.

Video04:38

IFT FIRST 2026: Almond Board of California CEO spotlights product development opportunities

Clarice Turner, CEO of Almond Board of California, discusses how almonds help F&B brands differentiate in competitive snack and nutrition markets. The conversation explores emerging almond applications, culinary innovation, and...

Video04:43

IFT FIRST 2026: How Puris makes pea protein work in everyday food and beverages

Puris CEO Tyler Lorenzen discusses the company’s latest pea protein launch and how it addresses common formulation challenges at IFT FIRST 2026. He explains why high-protein ingredients are moving beyond sports nutrition into...

Video05:09

IFT FIRST 2026: PLT Health Solutions explores the future of energy drinks

At IFT FIRST 2026, PLT Health Solutions’ Steve Fink, VP Marketing, shares key insights on the next generation of energy beverages. He explores the formulation challenges of bringing nutraceutical ingredients into everyday drinks,...

Video02:49

IFT FIRST 2026: How Galactic’s new vinegar pearls simplify clean label preservation

At IFT FIRST 2026, Galactic’s Natalia Breuer, chief market and customer officer for North America, introduces a new vinegar-based preservation solution in a low-dust pearl format. She explains how it simplifies handling, avoids...