Name: Implementing a Shift in the Company Branding Strategy
Uploaded: 2015-12-07T00:00:00+00:00
Duration: 2 min 55 s
Description: In order to better meet the requirements of more open markets, and to allow its customers to benefit from one of the widest product portfolios on the market, the Tereos Group is gathering all of its business activities under a “single brand”: Tereos. Executive VP, Alex Luneau discusses the strategy.

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Implementing a Shift...

Implementing a Shift in the Company Branding Strategy

07 Dec 2015 | Tereos

In order to better meet the requirements of more open markets, and to allow its customers to benefit from one of the widest product portfolios on the market, the Tereos Group is gathering all of its business activities under a “single brand”: Tereos. Executive VP, Alex Luneau discusses the strategy.

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