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FiE 2024: HTBA unvei...

FiE 2024: HTBA unveils Citrosa+ sweeter from citrus

16 Dec 2024 | HTBA

Supplier of flavonoids and B12 ingredients HTBA (HealthTech BioActives) introduced a new high-intensity sweetener to Europe. The ingredient produced with “green chemistry” from citrus can be used to reduce sugar and enhance mouthfeel in sugar-reduced beverages. Tom D’hoore, chief commercial officer, says the ingredient stands out for its safety profile at a time when high-intensity sweeteners face increased scrutiny.

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