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Supplier of flavonoids and B12 ingredients HTBA (HealthTech BioActives) introduced a new high-intensity sweetener to Europe. The ingredient produced with “green chemistry” from citrus can be used to reduce sugar and enhance mouthfeel in sugar-reduced beverages. Tom D’hoore, chief commercial officer, says the ingredient stands out for its safety profile at a time when high-intensity sweeteners face increased scrutiny.
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