• Information

    Eyeing natural platforms in private label

    30 May 2018

    At the “World of Private Label” (PLMA) international trade show, Symrise presented its natural offerings for the private label business. Flavor supplier Symrise is eyeing new opportunity in the rapidly diversifying private label sector as it looks to address consumer demands and evolve towards a taste rather than mere flavor approach under the “code of nature” platform. Alexander Lichter, Vice President Sales, Flavor Division EAME of Symrise sees an evolution. “I see less and less difference between the private label and branded world. It is all about speed to market, consumer understanding and fulfilling consumer requirements at a granular level,” he tells FoodIngredientsFirst