Developing the consumer market for insects
05 Nov 2019 | Eat Grub
A key challenge for insect companies is convincing manufacturers to work with bugs due to concerns around hygiene and other challenges related to creating an entirely new production line. This is according to Neil Whippey, who was presenting Eat Grub’s new line of whole crickets at Anuga 2019. He explained that while the company has also made more processed products such as energy bars and powders, the whole crickets are proving to be more popular. This is because the business’ key target market is people who are unafraid of trying new things, meaning that they naturally gravitate toward the whole snacks.
