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Made by gentle water extraction, Naturex’s infusions preserve the botanical plant’s authentic taste and help companies add the trendy “Infusion” labeling to the front of the pack. The company launched the range at FiE 2019 in Paris and also developed concepts to demonstrate how they can be used in wide-ranging applications. Traditionality, as well as health and wellness benefits, such as relaxation, are key positionings for the range, explains Romain Thevenot, Global Product Manager, Wellness, Naturex.
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