There is a big trend in the industry toward sugar reduction, particularly with the onset of sugar taxes in the UK and Ireland in 2018, and ADM Wild is ready to meet these demands. “Luckily, we are in the position to offer our customers a very broad range of different ingredients, which we can use like different products out of a toolbox to balance out the reformulation when taking sugars out of a product,” says Helene Moeller. But for ADM Wild, taking out sugar doesn’t only mean reducing the sweet taste; it also means that the company needs to balance out the mouthfeel and other important qualities.