Knowledge partner
Innova is a global market insights provider with an international network of CPG specialists covering six continents.
Healthy beverage trends: A growing market for functional drinks
Apr 2026
Innova Market Insights has identified “Beverages with Purpose” as one of the top F&B trends for 2026. Consumers worldwide are increasingly prioritizing health-conscious beverages, driven by growing industry support and innovation. This shift is accelerating the demand for functional drinks, with protein and biotic benefits leading the charge as key trends in healthy beverage development.
Plant-based innovation: Beyond dairy and meat alternatives
Feb 2026
Plant-based products now extend beyond dairy and meat alternatives, including both category replicas and standalone or hybrid products. Innova Market Insights data shows plant-based F&B launches have seen steady growth globally over the past five years, with Europe leading the way. Dairy remains the top category in these launches.
Dairy innovation & trends: Taste tops consumer priorities
Jan 2026
Innova Market Insights data indicate that consumers find taste to be very important when choosing dairy products, with more than half choosing this option. The Dairy category shows small growth globally, while Europe leads in new product launches. Most new product launches came in the Dairy-based Ice Cream & Frozen Yogurt subcategory, while Processed Cheese showed the fastest growth.
Emulsifier innovation
Nov 2025
Consumers increasingly pay attention to what they are eating, where it comes from, and how it is produced. This demand is driving innovation for natural, plant-based emulsifiers with clean labels. Innova Market Insights data indicates a 5% compound annual growth rate in F&B launches with emulsifiers (July 2020 – June 2025). Bakery was the top category in launches with emulsifiers, while Soft Drinks showed the fastest growth in this period.
