Meat & Dairy Alternatives
30 Oct 2024
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Fiber claims surge for food & beverages
Dec 2024
Innova Market Insights data indicates a steep growth of 11% for fiber claims from October 2022 to September 2024. The bakery was the leading category, but there is fast growth for fiber-rich Meat Substitutes.
Color creativity
Oct 2024
Innova Market Insights data shows a 7% year-over-year increase in color ingredient use in food and beverage launches from July 2022 to June 2024, with the highest share in Confectionery and Bakery, led by sweet biscuits/cookies.
Boosting beverages
Sep 2024
Innova Market Insights shows 1% growth in Soft Drink launches (July 2022–June 2024), with Juices & Nectars at 21%. Citric Acid appeared in 45% of new products, with top claim being Ethical Packaging (66%).
Emulsifiers
Aug 2024
Innova Market Insights data indicates a 4% growth in emulsifier use in global food and drink launches (July 2019–June 2024). Bakery led with 22% share of NPD, and soy lecithin was the top emulsifier (25%).
