Knowledge partner
Innova is a global market insights provider with an international network of CPG specialists covering six continents.
Healthy beverage trends: A growing market for functional drinks
Apr 2026
Innova Market Insights has identified “Beverages with Purpose” as one of the top F&B trends for 2026. Consumers worldwide are increasingly prioritizing health-conscious beverages, driven by growing industry support and innovation. This shift is accelerating the demand for functional drinks, with protein and biotic benefits leading the charge as key trends in healthy beverage development.
Vanilla’s adaptive edge spurs NPD
Mar 2026
Vanilla is proving its adaptive edge in global F&B innovation. New product launches featuring vanilla ingredients witnessed a large annual growth rate globally between 2023 and 2025, signaling sustained cross-category demand. More than a third of global launches were from Europe.
Plant-based innovation: Beyond dairy and meat alternatives
Feb 2026
Plant-based products now extend beyond dairy and meat alternatives, including both category replicas and standalone or hybrid products. Innova Market Insights data shows plant-based F&B launches have seen steady growth globally over the past five years, with Europe leading the way. Dairy remains the top category in these launches.
Dairy innovation & trends: Taste tops consumer priorities
Jan 2026
Innova Market Insights data indicate that consumers find taste to be very important when choosing dairy products, with more than half choosing this option. The Dairy category shows small growth globally, while Europe leads in new product launches. Most new product launches came in the Dairy-based Ice Cream & Frozen Yogurt subcategory, while Processed Cheese showed the fastest growth.
