Fiber claims surge for food & beverages
1 Dec 2024
Key TrendsCategoriesSubcategoriesIngredients
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Sugar reduction claims grow
Jan 2025
Meat & Dairy Alternatives
Oct 2024
Innova Market Insights data reveals a 10% annual growth in Meat & Dairy Alternatives (July 2019 to June 2024). Dairy Alternative Drinks led with a 38% share of launches, while Fish & Seafood Substitutes had the fastest growth.
Color creativity
Oct 2024
Innova Market Insights data shows a 7% year-over-year increase in color ingredient use in food and beverage launches from July 2022 to June 2024, with the highest share in Confectionery and Bakery, led by sweet biscuits/cookies.
Boosting beverages
Sep 2024
Innova Market Insights shows 1% growth in Soft Drink launches (July 2022–June 2024), with Juices & Nectars at 21%. Citric Acid appeared in 45% of new products, with top claim being Ethical Packaging (66%).
