Color creativity
1 Oct 2024
Key takeoutsCategoriesPositioningsIngredients
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Innova is a global market insights provider with an international network of CPG specialists covering six continents.
Fiber claims surge for food & beverages
Dec 2024
Innova Market Insights data indicates a steep growth of 11% for fiber claims from October 2022 to September 2024. The bakery was the leading category, but there is fast growth for fiber-rich Meat Substitutes.
Meat & Dairy Alternatives
Oct 2024
Innova Market Insights data reveals a 10% annual growth in Meat & Dairy Alternatives (July 2019 to June 2024). Dairy Alternative Drinks led with a 38% share of launches, while Fish & Seafood Substitutes had the fastest growth.
Boosting beverages
Sep 2024
Innova Market Insights shows 1% growth in Soft Drink launches (July 2022–June 2024), with Juices & Nectars at 21%. Citric Acid appeared in 45% of new products, with top claim being Ethical Packaging (66%).
Emulsifiers
Aug 2024
Innova Market Insights data indicates a 4% growth in emulsifier use in global food and drink launches (July 2019–June 2024). Bakery led with 22% share of NPD, and soy lecithin was the top emulsifier (25%).
