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Innova is a global market insights provider with an international network of CPG specialists covering six continents.

Dairy innovation
Jun 2025
Innova Market Insights data indicates global dairy product launches grew by 4% between April 2020 and March 2025. Europe accounted for nearly one-third of these launches, with Ice Cream and Frozen Yogurt leading the way for most NPD.

Focus on flavors
May 2025
Innova Market Insights data shows that 1 in 2 consumers actively seek new, innovative flavors from store and supermarket brands. This has pushed the market for flavor ingredient innovation, which grew by 6% from 2020 to 2024.

Plant-based innovation grows
Apr 2025
According to data from Innova Market Insights, 48% of consumers worldwide perceive plant-based products as a healthier choice. This growing preference has fueled market expansion, driving a 13% increase from 2020 to 2024.

Chocolate solutions
Feb 2025
Innova Market Insights data indicates that global chocolate launches are increasing, driven by consumers who view chocolate as a source of happiness and comfort.