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Fiber claims surge for food & beverages

1 Dec 2024
Key TrendsCategoriesSubcategoriesIngredients
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Sugar reduction claims grow

Jan 2025

Innova Market Insights data indicates a growth in sugar reduction claims globally. Soft drinks was the leading category for these launches, but Spreads showed the fastest growth over five years.  

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Meat & Dairy Alternatives

Oct 2024

Innova Market Insights data reveals a 10% annual growth in Meat & Dairy Alternatives (July 2019 to June 2024). Dairy Alternative Drinks led with a 38% share of launches, while Fish & Seafood Substitutes had the fastest growth.

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Color creativity

Oct 2024

Innova Market Insights data shows a 7% year-over-year increase in color ingredient use in food and beverage launches from July 2022 to June 2024, with the highest share in Confectionery and Bakery, led by sweet biscuits/cookies.

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Boosting beverages

Sep 2024

Innova Market Insights shows 1% growth in Soft Drink launches (July 2022–June 2024), with Juices & Nectars at 21%. Citric Acid appeared in 45% of new products, with top claim being Ethical Packaging (66%).

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