29 Mar 2024 --- Demand and prices for natural vanilla vary and fluctuate due to cost-conscious consumers, inflation and volatile market situation in Madagascar, as well as environmental challenges. However, for Symrise,... Read More

28 Mar 2024 --- Symrise has unveiled its latest proprietary tool, trendscope 2024+, a comprehensive analysis designed to decode the current and future consumer trends shaping the market. This tool combines qualitative and... Read More

15 Mar 2024 --- This week in industry news, Nestlé cut down on greenhouse gas (GHG) and methane emissions, Campbell Soup Company snapped up Sovos Brands to advance its meals and beverages segment, while Symrise got... Read More

01 Mar 2024 --- This week in industry news, Nestlé unveiled its first Ocean Restoration Program to help tackle marine biodiversity loss in Europe. dsm-firmenich partnered with DKSH to expand its flavor solutions in Myanmar... Read More

28 Feb 2024 --- Health and naturalness continue to drive innovation across F&B, as the COVID-19 pandemic fueled the perception and relevance of healthy eating habits. That is according to Leif Jago, global marketing manager... Read More

15 Apr 2024 --- Symrise marks the 150th anniversary of the patent grant for vanillin and talks to us about celebrating vanilla as a well-established traditional flavor and using it in modern food formulations. Known as the “queen of flavors,” vanilla remains a mainstay. Dominik Rzepka, global communications and Laurent Deniau, global director for natural vanilla and botanicals, detail how Symrise supports vanilla supply chains and innovation.

27 Oct 2023 --- Regine Lueghausen, vice president of global marketing for Food & Beverages at Symrise, discusses the company’s expertise in flavor and taste as well as its foray into health and wellness, a trend that has been proliferating since COVID-19. She also highlights how sustainability is a key pillar of Symrise’s strategy as it looks to strengthen its capabilities beyond flavors.

10 Jun 2020 --- Flavor producer Symrise actively monitors market and consumer trends, which are decoded and translated into novel taste solutions. In the context of the coronavirus pandemic, the company has specifically monitored China and South Korea, as these were the first two markets to exit the first acute wave of COVID-19. The company's latest analysis reveals that consumers to prepare and consume more food at home, even post-quarantine. Meanwhile, a high interest in functional and good-for-you products is prominent, next to a growing appreciation of locally produced products.

30 May 2018 --- At the “World of Private Label” (PLMA) international trade show, Symrise presented its natural offerings for the private label business. Flavor supplier Symrise is eyeing new opportunity in the rapidly diversifying private label sector as it looks to address consumer demands and evolve towards a taste rather than mere flavor approach under the “code of nature” platform. Alexander Lichter, Vice President Sales, Flavor Division EAME of Symrise sees an evolution. “I see less and less difference between the private label and branded world. It is all about speed to market, consumer understanding and fulfilling consumer requirements at a granular level,” he tells FoodIngredientsFirst. 

11 Dec 2017 --- Symrise highlighted the integration of the Diana portfolio for the first time at FiE 2017, and the joint presentation had a clear purpose. “As a company, we want to put much more focus and emphasis on the nature of our business, which is really being a natural company combined with the best of science,” says Alexander Lichter. With its heritage in mind, the company chose the motto: “Best of Nature. Best of Science. Best for You.” This means that the company’s understanding of nature, when it comes to sustainability, corporate social responsibility and the general science behind the business, is brought together for the benefit of customers and consumers.

10 Apr 2024 --- Many consumers are increasingly looking for healthier food and beverages offering nutritional support and other functionalities. The majority of these products incorporate special ingredients or formulas – coming with unpleasant off-notes impacting the overall flavor profile. Therefore, it is crucial to improve the taste, mouthfeel, and smell of these products. Vanilla is the perfect answer to a health-conscious world. Combining this widely beloved flavor with taste-balancing capabilities, vanilla can be used as a natural masker in health & nutrition applications. In this webinar, you will learn how Symrise can support you in decoding unwanted off-flavors and designing vanilla taste that consumers love. Find out how to make healthier products taste great and actively promote everyday health everywhere!

07 Mar 2024 --- Today’s consumers expect a lot from the food and beverage products they choose. To successfully respond to changing consumer needs and wants, the industry needs to decode latest consumer trends. This applies especially in times of a global polycrisis that acts as an accelerator of change. Leif Jago, Global Marketing Manager Food & Beverage at Symrise, reveals in this webinar the latest consumer trends in food and beverages decoded by trendscope™ 2024+. Also, you will learn how Symrise can support you in the development of consumer-preferred products to respond to these trends. This relates, for example, to the need for products supporting healthier and more sustainable lifestyles.

25 Oct 2022 --- In this webinar, baby food innovators will learn about the latest trends shaping the market globally. Today more than ever, parents feel concerned about how they feed their babies. They want tasty and nutritious foods with safe and trusted ingredients, from farm to spoon. We will provide insights on how to valorize these trends into winning trusted products.

29 Sep 2022 --- It takes highly refined taste balancing to reduce sugar, salt or fat or to add fibers, minerals and vitamins in good-for-you products, while keeping the great taste. In this webinar, Emma Schofield, Associate Director for Global Food Science at Mintel and Leif Jago, Global Marketing Manager Food & Beverage at Symrise, reveal the opportunities for taste balancing. Participants will receive insights how the Symrise taste balancing toolbox supports manufacturers in making good-for-you products taste great, contributing to everyday health, everywhere.

20 Jan 2022 --- Today’s consumers expect a lot from the food and beverage products they choose. To successfully respond to changing consumer needs and wants, the industry needs to decode latest consumer trends. This applies especially when COVID-19 acts as an accelerator of change.Regine Lueghausen, Global Flavor Marketing Head at Symrise, and Leif Jago, Junior Marketer Global Flavor Marketing at Symrise, reveal in this webinar the latest consumer trends in food and beverages decoded by trendscopeTM 2022+.