Transform Top Trends into Winning Innovations
May 2018
Trend-spotting offers a useful signpost for future product development and marketing, but it is only one part of the story. Just as important is how to translate those trends into real-world food and beverage products that consumers will be eager to buy. In this report, produced by Welch’s Global Ingredients Group, we explore and analyze some of the most compelling global trends for 2018 and highlight the potential for creating new products in sync with them.
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Soft Drinks
Yeo’s launches Oolong Tea in Singapore to meet rising demand for unsweetened beverages
Singaporean beverage company Yeo Hiap Seng (Yeo’s) is addressing growing consumer demand for more variety in sugar-free beverage options with its latest launch of Yeo’s Oolong Tea. Available in a 330 ml pack, the...
Soft Drinks
Kraft Heinz’s Capri Sun expands into functional beverages with kid’s hydration line
Capri Sun is stepping into functional hydration with the launch of its new Hydrate range, positioning itself among the first mainstream kids’ brands to bring electrolytes into a format designed specifically for younger...
Soft Drinks
Nestlé and Starbucks pursue cold coffee growth amid industry headwinds
Nestlé and Starbucks have jointly launched Starbucks Coffee Craft concentrate, a premium concentrated coffee made with high-quality Arabica beans that is said to deliver Starbucks’ signature taste. The coffee...
