Transform Top Trends into Winning Innovations
May 2018
Trend-spotting offers a useful signpost for future product development and marketing, but it is only one part of the story. Just as important is how to translate those trends into real-world food and beverage products that consumers will be eager to buy. In this report, produced by Welch’s Global Ingredients Group, we explore and analyze some of the most compelling global trends for 2018 and highlight the potential for creating new products in sync with them.
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Soft Drinks
EFSA assessment sparks calls for glycerol limits in slush drinks amid health concerns
Following an assessment, the European Food Safety Authority (EFSA) recommends that the European Commission consider establishing numerical maximum levels for glycerol in beverages, particularly slush ice drinks consumed by...
Soft Drinks
Austria Juice’s fermentation slashes sugar in fruit concentrates for EU Breakfast Directive compliance
Austria Juice has unveiled a reduced-sugar fruit juice based on concentrate which it says can cut sugar and calories by nearly 30%. With the EU Breakfast Directive’s deadline approaching, the patent-pending technology...
Soft Drinks
Yeo’s launches Oolong Tea in Singapore to meet rising demand for unsweetened beverages
Singaporean beverage company Yeo Hiap Seng (Yeo’s) is addressing growing consumer demand for more variety in sugar-free beverage options with its latest launch of Yeo’s Oolong Tea. Available in a 330 ml pack, the...
