Zagorka Launches New RET Bottle

The RET bottle is again equipped with a protection cap, and the label is shifted to the middle of the bottle.

30/04/08 Only weeks after Bulgarian beer maker Zagorka, part of the Heineken group, launches its new glass bottle, the company plans to offer its next generation Zagorka Magnum bottle on the market in early May.

The design of the Magnum bottle follows the style of the new glass bottle. The RET bottle is again equipped with a protection cap, and the label is shifted to the middle of the bottle. An extinctive feature of the new Magnum is the anthem of Zagorka the two lions with a crown and a shield, carved on the bottle.

The motto of the new bottle is "Design of a new generation." Just like the glass bottle, it is developed jointly with the leading British designer studio Sieberthead, which specialises in product design. The launch of Zagorka Magnum bottle will be supported by a TV advertisement, created by the Publicis advertising agency. Printed and outdoor advertisements and communication materials will also be disseminated.