Yves(R) Introduces the first-ever meatless Veggie Skewers

23/03/06 Fire up the grill -- just in time for the summer grilling season, as Yves(R), North America's leading maker of fresh meat alternatives, announces the first-ever meatless, ready-for-the-grill Veggie Skewers.

Meat lovers everywhere, beware! The skewers look, feel and taste like the real meat only better -- they are low fat, cholesterol-free, a good source of protein and fiber and an excellent source of iron and zinc. New Yves Veggie Skewers are a great alternative to grilling beef or chicken and can be cooked in half the time. The skewers can be left on the grill longer than previous-generation soy foods and they hold their moisture and flavor even after 15 minutes on the heat.

Yves Veggie Skewers are a new culinary innovation that was created through proprietary technology at Yves. Similar to cereal production, the new process transforms soy and wheat into naturally shaped meat-like products. The result is a unique veggie product with a truly meat-like fiber structure and mouth feel. The products closely simulate whole-muscle meat in appearance, texture and flavor.

Yves has been innovating tasty, nutritious foods since 1985. Today, the line consists of more than 30 tasty, easy to use and nutritious soy-based meat alternatives. Yves Veggie Skewers are made with soy protein, and are cholesterol-free alternatives to traditional hamburgers, hot dogs, deli slices and other meat-based favorites.

Yves Veggie Skewers and other new Yves products can be found in the produce section of your local supermarket or specialty food store in the U.S. and Canada. Pre-cooked and easy to prepare, Yves offers flavor and convenience for health-conscious people on the go.

The Hain Celestial Group, headquartered in Melville, NY, is a leading natural and organic food and personal care products company in North America and Europe. Hain Celestial participates in almost all natural food categories with well-known brands that include Celestial Seasonings(R), Terra Chips(R), Garden of Eatin'(R), Health Valley(R), WestSoy(R), Earth's Best(R), Arrowhead Mills(R), DeBoles(R), Hain Pure Foods(R), Raised Right(TM), Hollywood(R), Spectrum Naturals(R), Spectrum Essentials(R), Walnut Acres Organic(TM), Imagine Foods(R), Rice Dream(R), Soy Dream(R), Rosetto(R), Ethnic Gourmet(R), Yves Veggie Cuisine(R), Lima(R), Biomarche(TM), Grains Noirs(R), Natumi(R), JASON(R), Zia(R) Natural Skincare, Queen Helene(R), Batherapy(R) and Footherapy(R).

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