XELR8 Holdings Introduces New Nutritional Drink - Bazi at National Distributor Rally in Las Vegas

22/01/07 VitaCube Systems Holdings, Inc., d/b/a/ XELR8 Holdings, Inc., a provider of functional foods, beverages and nutritional supplements, reported that at its Annual National Distributor Rally, held last weekend in Las Vegas, the Company officially unveiled its latest new addition to its product platform: Bazi, a liquid, nutritional drink packed with eight different superfruits and berries, including the Chinese jujube plus 12 vitamins and 68 minerals.

Now available for purchase through XELR8's national direct selling network, Bazi represents the only 'nutritional drink on the market comprised of a unique and proprietary vitamin/mineral complex. Bazi is a powerful, concentrated, antioxidant nutritional drink that gives you all the vitamin and minerals you need in a single, convenient, one-ounce shot. One of the key ingredients in Bazi is the Chinese jujube. Amazingly, the jujube is one of the world's oldest fruits, used as a remedy in Chinese medicine for nearly 4,000 years. Through the centuries, doctors of many cultures and regions have looked to the jujube to accelerate the immune system and help support the heart, lungs and kidneys.

The XELR8 BAZI formula gives your body specific nutrients that support your most essential processes. It enhances the metabolism and provides the vital nutrients often deficient in typical daily diets. In fact, it creates an entire system of nutrients that work synergistically with each other to provide overall health and wellness.

In connection with this product introduction, XELR8 unveiled a simplified method of operation for its distributors to promote the product and build a business. The method centers on INVITE, TASTE and FOLLOW UP. Distributors are being encouraged to make a short business presentation and to leave a bottle of Bazi with their prospects and then follow up within 48 hours. During that period most prospects will experience the effect of Bazi and have the opportunity to review a product brochure and audio CD plus the new Bazi website at http://www.drinkbazi.com.

John Pougnet, CEO and CFO of XELR8, noted, "Bazi represents an important opportunity for XELR8 to penetrate the dynamic 'superfood' industry with a highly differentiated product. Moreover, Bazi's many health benefits, coupled with creative pricing and incentive programs, should serve as an excellent business builder for our distributors. We are very excited about the introduction of Bazi and are hopeful that it will contribute measurably to XELR8's success in the coming year."

In other news, XELR8 announced that the date of its planned 2006 Annual Meeting of Stockholders, originally rescheduled from December 18, 2006 to January 26, 2007, has been rescheduled again. The meeting will be held on March 7, 2007 at the Company's executive offices located at 480 South Holly Street in Denver, Colorado and begin at 10 A.M. All shareholders of record as of the close of business on November 24, 2006 will be entitled to vote on the election of five directors; to approve the sale of common stock; to increase the number of shares issuable under the Company's Stock Incentive Plan from 1.8 million to 2.2 million shares; to approve a Distributor Stock Option Plan; to amend the Articles of Incorporation to change the Company's name from VitaCube Systems Holdings, Inc. to XELR8 Holdings, Inc.; and to transact any other business properly brought before the meeting.

Although the net number of distributors comprising XELR8's national direct selling network declined in November and December, dropping to 2,761 as of December 31, 2006, on a year-over-year basis, the network grew 51% over 1,826 distributors that populated the network at the end of 2005; and is up over 181% since the end of 2004.