NutraCea Announces Private Label Contract to Produce Organic Baby Cereal for Major Grocery Story Chain

Due to confidentiality restrictions, NutraCea is unable to disclose the name of the supermarket chain or the name of the cereal to be launched.

22/01/07 NutraCea announced that they have received their first purchase order based on an agreement they have entered into with one the nation's largest supermarket chain with over 1600 stores nationwide to produce organic rice baby cereal for their private label brand.

"We're very pleased to be able to provide this national grocery store chain with a high quality organic rice baby cereal product," said Margie Adelman, Senior Vice President NutraCea. "We also have plans for line extensions that will include an additional organic cereal with a different formulation for the second quarter of 2007," Adelman added.

"We're delighted to have captured the attention of one of the top three grocery store chains in the country and we are engaged in discussions about developing finished products based on NutraCea's proprietary stabilized rice bran product portfolio in a variety of categories," Adelman added.

Due to confidentiality restrictions, NutraCea is unable to disclose the name of the supermarket chain or the name of the cereal to be launched.