Wulevù Frankfurter Range Endowed with Innovative Packaging

Principe di San Daniele presents its product line with a new package, characterized by a captivating graphic outlook bearing the signature of the Lumen design agency.

18/12/08 The frankfurters branded Principe di San Daniele S.p.A. present themselves to cold cut lovers in a completely new packaging, while at the same time maintaining their taste and quality, which have rendered them unique within the Italian cold cuts market. Wulevù Principe can boast a great history: in fact, these pork frankfurters with skin have always been prepared according to the traditional German recipe, a delicious heritage dating back to the Austro-Hungarian domination over Trieste.

The goodness of these products is now proposed in a wider Wulevù product range, including a variety of formats and different meat typologies: traditional pork meat (with skin), pork meat without skin and chicken. This offer extension confirms the product’s success on the market: in fact, Wulevù is one of the three brands with the highest popularity rating. The new classic frankfurter line (with skin) is available in four varieties: Servelade, Wiener, Bratwurst and Meraner.

The innovation is not merely represented by the extension of the offer: always very attentive to the needs of the most demanding customers and 8 years from its frankfurter launch, Principe di San Daniele presents its product line with a new package, characterized by a captivating graphic outlook bearing the signature of the Lumen design agency. This is a little revolution in the cold cuts segment, in keeping with the innovation involving all packed product lines by Principe di San Daniele.