WS Warmsener Spezialitäten targets confectioners with new sweetened condensed milk recipes

03 Jul 2020 --- Specialists in sweetened condensed milk, WS Warmsener Spezialitäten GmbH, is reacting to current market trends with new product varieties and packaging options. Sweetened condensed milk (SCM) is mainly used in the production of high-quality caramel fillings, chocolate bars, pralines, toffees, dessert sauces, ice cream and many other confectionery products. It provides the typical caramel taste but also influences the desired consistency and mouthfeel of the finished product.

WS Warmsener Spezialitäten GmbH, part of the Uelzena Group, is one of the largest manufacturers for SCM in Europe, supplying major brands and companies in the confectionery industry.

To further strengthen this position, the company is expanding its range of products for industrial customers and is also investing in a new, flexible filling line for bag-in-box systems to open up completely new markets.

Tapping into trends 
The major trends of recent years, such as vegetarian and vegan products, products with an organic label, clean label, or food for certain faith groups that for example comply with the rules for halal or kosher, are increasingly in demand by today's highly informed consumers, notes the company. 

Therefore, the demand for suitable ingredients for the development and production of these new product qualities is also growing parallel within the food and confectionery manufacturers. 

"On the one hand, we are noticing a strong increase in demand for certified varieties such as organic and/or Fairtrade as well as halal and kosher. And completely new products are being added, such as sweetened condensed milk with the addition of vegetable fat, purely vegetable alternatives without milk or even replacing the sugar with certain sugar substitutes," says Johannes Rother, Managing Director of WS Warmsener Spezialitäten GmbH.

The dairy in Warmsen, Germany, is “a pioneer in the market for organic certified sweetened condensed milk”, as well as for Fairtrade-licensed condensed milk, according to the company. It also notes how using sustainably produced raw materials in the new recipes is particularly important. For instance, the company uses Roundtable on Sustainable Palm Oil (RSPO)- certified palm fat. 

The RSPO promotes sustainable cultivation methods for palm oil in the producer countries and has defined several principles and criteria that must be met for sustainable palm oil production. 

New forms of packaging open up markets 
Common packaging systems for SCM are sterile steel containers, drums and loading in tankers. Various bag-in-box systems (BIB) are also becoming more widespread, such as one-way and reusable containers with filling quantities of up to 1,000 kg or cartons with a capacity of up to 25 kg. 

There is currently a strong demand for small BIBs with a capacity of 5 kg or more, notes the company. They are used both in the restaurant and catering trade and also for smaller requirements of more artisanal processors from the confectionery, baking craft, ice-cream parlors and small specialty manufacturers.

"That is why we have invested in a versatile new filling line, so that we can react even more flexibly to the changing packaging requirements of our customers. It also enables us to expand our sales market, especially in the export of smaller packaging units and the new product variants with vegetable fat to the Asian market," adds Claudia Paland, Project Manager at WS Warmsener Spezialitäten GmbH.    

The company also intends to supply the Asian region with the new recipes and container sizes in the future. In countries such as Vietnam or Indonesia, for example, SCM is traditionally used for whitening and sweetening tea, and at the same time, this market in particular is seeing growing demand for the new recipes with added vegetable fats or purely vegetable alternatives. 

By expanding its product range with new recipes and investing in new packaging options, the company believes it is well-equipped to expand its export activities and further consolidate its leading position as a supplier of sweetened condensed milk for B2B customers throughout Europe.  

Edited by Gaynor Selby