Wonder Expands Menu of Whole Grain Options

06/07/06 New Wonder Made With Whole Grain Wheat and Wonder Made With Whole Grain Honey Wheat Provide More Nutrition Than Most Traditional Soft Wheat Breads Introduction is Wonder's First National Launch of Wheat Breads

Wonder -- the best selling brand of white bread in America -- is expanding its menu of whole grain options for health conscious consumers with the introduction of two new wheat breads -- Wonder Made With Whole Grain Wheat and Wonder Made With Whole Grain Honey Wheat. This is the first national introduction of a wheat bread under the Wonder brand.

Wonder Made With Whole Grain Wheat and Wonder Made With Whole Grain Honey Wheat are uniquely formulated to provide more whole grain nutrition than most "soft" wheat breads and offer a mild wheat taste and soft texture many consumers prefer.

The new Wonder Made With Whole Grain Wheat has a soft and mild wheat bread taste and provides 16 grams of whole grains per serving, making it an excellent source. Wonder Made With Whole Grain Honey Wheat provides a soft and delicious wheat taste with a touch of sweet honey and is a good source of whole grain, providing 8 grams of whole grains per serving. Both new breads are good sources of fiber, calcium, folic acid and vitamin D.

"Wonder's new wheat breads deliver the taste, softness and nutrition that have made Wonder among the most popular brands of bread in America, with the added whole grain goodness many consumers are increasingly seeking," said Stan Osman, vice president of marketing at Interstate Bakeries, makers of Wonder bread. "As a staple of households helping to build strong bodies for generations, Wonder is committed to its renewed focus on health as a leading provider of health-oriented choices for the whole family."

In January, Wonder launched nationally two new breads created specifically for people who love the taste of white bread -- Wonder Made With Whole Grain White and Wonder White Bread Fans 100% Whole Grain. Wonder Made With Whole Grain White looks, feels and tastes like traditional white Wonder bread while providing an excellent source of calcium and folic acid, a good source of fiber and eight essential vitamins and minerals and no trans fat. Just one sandwich using Wonder Made With Whole Grain White
provides eight grams of whole grains, making it a good source.

Wonder White Bread Fans 100% Whole Grain is the first real 100% whole grain bread that has the taste and softness of regular white bread. It is an excellent source of folic acid, a good source of fiber, calcium and nine essential vitamins and minerals, and contains no trans fat. Just one sandwich provides 32 grams of whole grains, two-thirds of the recommended daily allowance.