Wixon debuts high-impact, sustainable flavor technology which “delivers superior performance”

13 Aug 2021 --- US-based flavors, seasonings and technology company Wixon has unveiled its latest flavor technology concept, FlavorFresh SR. Designed to maintain “excellent” taste and aroma under the most challenging processing conditions, the company flags how its innovation is also cost-effective.

According to the company, FlavorFresh SR’s cost-in-use is a fraction of standard spray-dried flavors. Due to a proprietary manufacturing process, FlavorFresh SR maintains up to 10 times more stabilized flavor components than traditionally processed flavors. 

FlavorFresh SR technology preserves intended flavor attributes throughout the rigid intensity of food and beverage manufacturing processes, delivering “superior” flavor and performance. 

FlavorFresh SR technology preserves intended flavor attributes throughout the rigid intensity of F&B manufacturing processes.New flavor experiences
According to Wixon, the innovation is also easy to use. It’s a free-flowing, water-soluble, encapsulated powder that disperses evenly while preventing flavor and aroma “hot spots” in finished applications. 

“Taste is the most important factor for consumers when selecting food, beverage and nutritional items,” says Ron Ratz, senior vice president at Wixon.

“People expect to enjoy the same flavor experience from a product every time they consume it. FlavorFresh SR was developed to ensure consumer expectations for consistent flavor and aroma delivery in products. Providing stable flavor and aroma is vital for consumer acceptance and loyalty and fostering product and brand integrity.” 

Comforting flavors
FlavorFresh SR’s concentrated sustained-release flavors are currently available in vanilla and maple varieties.

“Consumers are drawn to nostalgic, comforting flavor profiles, such as vanilla and maple. These are versatile flavors that fit into both savory and sweet applications,’ continues Ratz.

“We’re excited about working with them in plant-based products where alternative proteins often present flavor challenges. In these hard-to-flavor plant bases, our FlavorFresh SR technology excels. This new flavor technology complements our current technology portfolio where we can offer total taste solutions customized to fit customers’ unique products.”

In May, Wixon spotlighted the growing demand for comfort food with a Mexican twist. According to the company, Mexican flavors and dishes are “incredibly popular with US consumers,” and this geographical reach is expanding. 

Edited by Elizabeth Green