Witko's New EcoStretch Pack Calls on Corn to Satisfy Public, Open Doors to Retailers
Witko’s Stretch Pak is sought after by companies because it provides a superior presentation of their product. However, packaging can be a challenge for some to open.
22/09/06 As consumers and retailers look for more earth-friendly packaging options, Witko, Inc., has introduced a high impact, PVC-free package that may soon have corn futures buzzing on the Chicago Mercantile.
The new pack is called EcoStretch, a “next generation” carded package that provides maximum shelf appeal and point-of-purchase impact by combining a printed die-cut card with a fully compostable corn-based film called EarthFirst PLA film. Produced by Plastic Suppliers, EarthFirst PLA film delivers the clarity consumer products companies, retailers and consumers demand; is PVC-free and when composted, breaks down into carbon dioxide and water.
Witko’s “Easy Tear” Opening Feature Is the Perfect Solution for Seniors and Others Who Need Easy-open Packaging
Witko’s Stretch Pak is sought after by companies because it provides a superior presentation of their product. However, packaging can be a challenge for some to open. Seniors, people with arthritis, and even some younger people need Easy Open features.
Recognizing the opportunity for “user friendly” packaging, Witko developed the patented Easy Open feature for Stretch Pak. The package’s card and film are perforated in register to make it easy to tear open the card and remove the product. Even with the Easy Open perforation, Witko’s Stretch Pak retains the tamper evident benefit. Even though the Easy Open feature adds little cost to the overall package, it delivers tremendous value to companies marketing products to seniors and others with physical limitations in terms of user convenience and is an important point of differentiation.
The Stretch Pak with Easy Open earned Witko a DuPont Award for Innovation in Packaging Technology, an international awards competition. The national Arthritis Foundation also has recognized the package for its ease of use.
