Wisdom Natural Brands Answering Rise in Requests for Stevia Ingredients

06 Jul 2016 --- Consumer demand for products with reduced or no sugar is certainly on the rise. Wisdom Natural Brands (WNB) is stepping up to provide manufacturers, both large and small, with plant-derived sweeteners, including stevia, to meet this increased need in the marketplace.

“Rather than have only discrete sweetener ingredients, which are the same for all manufacturers and must combine with all food and beverage preparations in the same way, we develop specific compositions of sweeteners to meet a particular manufacturing customer’s goals, ingredients, and process with a sustained, excellent taste profile,” said Sai Prakash Chaturvedula, Ph.D., the Chief Scientific Officer of Wisdom Natural Brands. “In so doing, each sweetener formulation can become specific to that manufacturer, and no other company will have the exact sweetness formula as another.”

With the popularity of natural sweeteners used as ingredients in manufactured products, WNB has seen an increase of over 25 percent in manufacturer requests for proprietary sweetener formulations. Recently the Health and Human Services (HHS) recommendation states that Americans reduce the amount of sugar to 10% or less of all calories in their diets, Dr. Prakash expects that number to continue increasing as more brands and manufacturers strive to find new ways to reduce or eliminate added sugars in their products.
 
Dr. Prakash and his associate Rao Svereni, Ph.D. have decades of experience with stevia, monk fruit, and other conventional and organic sweeteners, including various sugars, which can be utilized and combined into proprietary formulations, if so desired. WNB provides complete support throughout formulation and product development and can perform qualitative and quantitative analyses, and testing on both raw materials and finished products, as well as degradant stability, solubility, and shelf life studies, along with product applications.
 
WNB is well known for its consumer package goods: SweetLeaf Stevia Sweetener and Wisdom of the Ancients energizing herbal teas. The international award-winning company also provides uniquely formulated conventional and organic sweetening options to enhance the flavor of food, beverages, pharmaceuticals, and nutritional supplements. Wisdom’s ingredient division follows the company’s mission of reducing and eliminating added dietary sugars.