WILD Unveils Nutraceutical Vegetable Line

Vegeceuticals are nutraceuticals from vegetables that are clean tasting and soluble for a variety of food and beverage applications.

Oct 28 2011 --- WILD Flavors, Inc. (WILD) has presented their newest innovation: Vegeceuticals. Through ground-breaking proprietary extraction technology, Vegeceuticals are claimed to deliver the healthy halo of vegetables to a wide range of food and beverages, without having to consume the vegetable itself.

“WILD's Vegeceuticals deliver key phytonutrients of vegetables, going above and beyond a typical serving of veggies. Vegeceuticals are nutraceuticals from vegetables that are clean tasting and soluble for a variety of food and beverage applications. CAP-e, in vitro testing, takes our Vegeceuticals to the next level to demonstrate efficacy” adds Heather Biehl, WILD Manager, H.I.T.S.

Vegeceuticals currently include two varieties: a red and orange blend, both available in liquid and dry form. WILD’s orange Vegeceuticals extract blend provides beta-carotene from carrot, pumpkin, sweet potato, paprika (from chili peppers) and Reishi mushroom. Red Vegeceuticals is an extract blend providing anthocyanins from purple sweet potato, purple maize, purple carrot, beet, rhubarb, tomato, and red cabbage.

Vegeceuticals allow for vegetable extract content in a wide variety of applications including Enhanced Waters, Teas, Carbonated Drinks, Snacks, Juices, Dry Beverage Mixes, Confections,   Bakery, Functional Drinks, Smoothies, Sauces/Dressings, Yogurts, Frozen Desserts, Nutritional Bars.

Vegeceuticals is the answer to products targeted to conscious eating and vegetable nutrition. Recent trends show consumer focus towards a healthier lifestyle, and WILD’s Vegeceuticals line allows for the capability to capture profits of the ever-growing U.S. functional foods market.