Wild to Focus on Natural Positioning at Drinktec

WILD sees “naturalness” for beverages holistically and develops recipes and concepts that contain only natural ingredients which allows for “clean labeling”.

24 Aug 2009 --- “Natural” remains a megatrend and creating natural product formulations continues to be the guiding principle at WILD for single ingredients, turnkey solutions and its state-of-the-art technology. Under the motto “We grow your business, naturally”, WILD will be presenting its latest innovations to the industry at drinktec in September 2009. Already today, WILD’s creative product concepts offer options to successfully meet the challenges of the changed market environment of tomorrow.

According to the market researchers from GfK in Germany, numerous indicators point to the fact that the economy is gradually stabilizing worldwide. Therefore, it is important for companies to prepare for future market conditions now with products that consumers want.

Christopher Beck, WILD’s Vice President of Marketing for Europe, explains “Our creative product innovations, which will be shown at drinktec, offer the industry outstanding concepts that will create an impetus for growth and boost demand once the current economic difficulties are over. Natural products are in demand globally because consumers believe that natural ingredients contribute towards a healthy diet.”

From flavors and extracts to colors and sweetening options from nature like Fruit Up, the natural sweetener made from 100% fruit, and the natural calorie-free sweetener Stevia, WILD sees “naturalness” for beverages holistically and develops recipes and concepts that contain only natural ingredients which allows for “clean labeling”. According to Beck, “For nearly 80 years our core competence has been producing ingredients from nature and developing natural product formulations. We will continue to forge ahead on this path.”

Functional drinks remain trendy as evidenced by their continued growth rates. At drinktec, WILD will be introducing various concepts whose functional value comes from natural sources, including “Better for you” products and “Measurable Health” drinks, whose functional effects have been scientifically proven.

WILD’s strong competence in flavor system technology gives manufacturers distinct advantages in implementing natural, sophisticated product formulations. In addition to a range of new developments, WILD offers the beverage industry preservative-free flavor systems and will also introduce related concepts at drinktec.