WILD Launches New-Generation of Fruit Juice Drinks

27/08/07 WILD offers an alternative to the classic spritzer through its innovative refresher beverage concept: the new generation of clear fruit-juice drinks with 15 to 50 percent pure juice use interesting flavors for a unique taste experience.

In the European beverage market, the clear categories such as near water, spritzers, and water plus are on the rise. Grouped together in the "water with additives" segment, these drinks realized a growth rate of over 20 percent in Germany during the first half of 2007 compared to the same period in 2006, according to WILD market research. A rise in demand for clear nectars has also been observed. Consumers' desire for light products continues to be a very strong trend.

WILD is combining all of these successful ideas into a new beverage concept, the “refresher”. These clear fruit-juice drinks are a pleasantly refreshing alternative to the classic spritzer.

Exciting flavors awake the senses
The interesting flavors and unique blends are attention-getting. Among the myriad flavor combinations, WILD offers apple-mirabelle, apple-cassis, star fruit-lotus blossom and lemon-peach. Furthermore, refresher drinks can be enriched with functional ingredients.

Concept variations for optimal positioning
WILD offers the clear fruit-juice beverage concept in a variety of forms. The premium variety and classic spritzer alternative refresher drinks contain 50 percent juice. Natural flavors are the key ingredient. The natural sweetener from WILD, Fruit Up, also lends a pleasant sweetness to the premium drink. Fruit Up is a mixture of clear fruit juice concentrates. The natural sweetener has the same intensity as sugar crystals. Products sweetened exclusively with Fruit Up can be advertised as "sweetened with fruit".

For the calorie-conscious, flavored refresher drinks with 15 to 30 percent juice are an option. The Sweet Up sweetening system from WILD is ideal for low-calorie beverages. A calorie content as low as 20 kcal per 100 ml can be achieved – with great taste.

In addition to the above product possibilities, the refresher concept offers other options for varying the juice content and the sweetening components. WILD supports customers from the beverage industry in transforming their ideas into products and developing marketable and successful concepts.