Wild Launch Brilliant Color From Nature

The product name Kiwi Green describes the color of the plant extract, although it is derived from stinging nettle and spinach.

WILD has launched a natural, brilliant green color to the food industry through a revolutionary technique to capture a Kiwi Green color through plant extraction. Pursuing a special technology, the company succeeded in developing a natural, green color that is heat and light stable for most applications. The product's low viscosity allows for easy processing.

The product name Kiwi Green describes the color of the plant extract, although it is derived from stinging nettle and spinach. Many applications remain brilliantly green even when exposed to heat and light.

Tailored for several product requirements Kiwi Green is available in numerous color nuances and formulations. It is suitable for coloring candy, cereals, ice cream as well as dairy products, fat fillings and coatings. The neutral taste of this plant extract allows for its use in the coloring of sensitive products.

Formulations for special product requirements are also available. For example, Kiwi Green for foam products will not influence the final product's structure. Water soluble emulsions and oil soluble product variations are available for the respective applications as well as standardized quality powders.

Kiwi Green can be labelled as "coloring extract from plants (stinging nettle, spinach)" without an E-number within the European Union. Legal requirements in other European and overseas countries are met by adjusting product variations. In the U.S., Kiwi Green can currently only be used with certain applications.