WILD Highlights Promising Market Trends and New Beverage Concepts at Brau Beviale 2010

The WILD stand at Brau Beviale provides a good platform for discovering more about Stevia sweeteners and learning about various new concepts.

Oct 19 2010 --- At Brau Beviale 2010, WILD will be highlighting the most promising market trends and providing beverage concepts that address the key topics of the future: naturalness, added value and enjoyment. WILD will also be introducing product options with Stevia sweetening at the trade fair in Nuremberg.  These options open up new growth opportunities for breweries as well as mineral water companies and soft drink manufacturers.

In keeping with the motto slogan “We grow your business, naturally”, WILD is focused on product developments that utilize the natural sweetener Stevia.  New to this range are beer-based mixed drinks sweetened with Stevia.  They enhance the portfolio of Stevia concepts for soft drinks such as near water or tea drinks as well as nectars.  The EU is expected to approve the calorie-free sweetener in early 2011.  The WILD stand at Brau Beviale provides a good platform for discovering more about Stevia sweeteners and learning about various new concepts.  One of the many options available: Stevia is ideal in combination with Fruit Up, the natural fruit sweetener from WILD.

Brau Beviale offers breweries the perfect opportunity to find out about new product ideas for the beer market.  WILD has developed new flavor combinations for the beer mix segment.  These combinations harmonize with both wheat-based and traditional beer, and ensure that the market remains attractive to young and older consumers alike.  WILD is using malt as a basis for alcohol-free concepts, as well.

Malt drinks are a promising way of establishing a foothold in the market for soft drinks, and not just for breweries.  Malt has a healthy image, which WILD supports in its concept development by using purely natural ingredients.  At the fair in Nuremberg, breweries and beverage manufacturers can consult WILD to find out how a malt component in varying percentages, for example, can be used for various products.

Concepts for premium soft drinks with added value will be another future-oriented topic for WILD at the Nuremberg Exhibition Center.  These provide beverage manufacturers with strong opportunities in the highly competitive market of carbonated soft drinks.  Products with fruit pulp, for example, further enhance the segment.  They stand out from traditional soft drinks due to their quality and exceptional fruity flavor, and are promising growth drivers.  WILD will also be presenting to the industry its new alcohol-free cider-mix concepts.  The beverages have a tart and zappy, fruity note, and are classed in the premium category, which gives manufacturers the opportunity to set a new trend in the young segment for adult soft drinks.

At Brau Beviale, WILD also has its sights set on the segment for tea drinks which is popular across Europe.  Alongside traditional ice tea variations, WILD has developed a premium product range, made with a basis of tea infusions.  Concepts for sparkling teas are also new in the portfolio.  These are refreshing like carbonated soft drinks, taste like tea, and are characterized by their health-giving character.  This opens up various product positioning options for manufacturers.  All WILD varieties are low in calories and contain only natural ingredients.  Essentially, the following is true in the beverage industry: focusing on solutions from nature demonstrates a flair for current trends and consumer desires.