WILD Flavors GmbH Expands its Range of Energy Drinks

With its new “Exotic Energizer” and “Power Energy” concepts, the company is offering manufacturers products which feature great potential for additional momentum in the energy drink sector.

28 Jun 2012 --- WILD has expanded its portfolio to feature new energy drink concepts: “Exotic Energizer” drinks with coconut water and “Power Energy” versions with three essential amino acids do not only appeal to classic energy drink consumers – they also increase the potential target group.

The demand for energy drinks has remained consistently high. WILD realized the dynamic opportunities of this market years ago and has been continuously working on innovative product ideas. With its new “Exotic Energizer” and “Power Energy” concepts, the company is offering manufacturers products which feature great potential for additional momentum in the energy drink sector.

Exotically fruity

The “Exotic Energizer” variants contain coconut water, a current trend favorite. They win people over with their blend of coconut with fruity mango or orange flavor. Thanks to their natural, healthy image and innovative flavor profiles, these products appeal to consumers who prefer an exotically fruity flavor to the classic taste of energy drinks. WILD's “Exotic Energizer” thus help expand the target group.

Functional product range

The “Power Energy” product range is primarily designed for the classic segment of trend-conscious energy drink consumers as well as the fitness-oriented. The addition of three essential amino acids – valine, leucine and isoleucine – permits manufacturers to state on the label that the products contain three essential amino acids. These substances can support physical and mental performance and are ideally custom-tailored to the needs of the target group.

WILD's “Power Energy” is available in the classic energy drink flavor as well as other options such as Black Currant. The product range also features an attractive color palette.