Where no FUZE has Gone Before
The New PET FUZE bottles will hit shelves in February, targeting venues that have previously been glass prohibitive. A main focus will be FUZE’s introduction into vending machines.
03/03/07 Innovation has taken form on Brand FUZE. Manufacturers of the fastest growing non-carbonated beverages in the industry unveil a new PET bottle in the iconic FUZE bottle shape. This new high-tech Powerflex bottle allows for consumers to take their beloved FUZE flavor more places than the glass bottle.
“We have pioneered new and healthy beverage concepts for our consumers by including the very best ingredients and the most aesthetically pleasing packaging. Our goal was to maintain consumer satisfaction while not compromising the iconic shape of our bottle” says Founder and CEO of FUZE Beverage, Lance Collins.
The ergonomic and aesthetic advantages of the 18 ounce glass package have been captured and replicated in the 500 ml PET bottle. The Powerflex bottle designed by Amcor features a revolutionary patented panel-less design which takes hot-fill bottle shaping options to a new level. The Structural design of the FUZE PET bottle with Amcor’s new technology eliminates heat panels, but has a large, completely smooth label panel.
FUZE offers eight of its top-selling flavors in the new portable PET.
• Green Tea
• ‘Slenderize’ Strawberry Melon
• ‘Slenderize’ Tropical Punch
• ‘Vitalize’ Blackberry Grape
• ‘Vitalize’ Fruit Punch
• ‘Vitalize’ Orange Mango
• ‘Refresh’ Peach Mango
• ‘Refresh’ Banana Colada
The New PET FUZE bottles will hit shelves in February, targeting venues that have previously been glass prohibitive. A main focus will be FUZE’s introduction into vending machines.
“Many of our bottling partners and distributors are being proactive in the removal of CSD’s from school vending equipment. They are looking for FUZE to provide a healthy and profitable alternative. This bottle allows us to fulfill their needs” said Bill Meissner, Chief Marketing Officer of FUZE.
Aside from vending, the new FUZE PET’s portability will give FUZE the ability to target outlets such as, concert and sporting venues, beaches, and schools.
“It is revolutionary in plastic packaging to have a shape like this, it has always been important for us to maintain high quality imaging and I think we did so with the Amcor bottle”, concluded Bill Meissner.
