Wemyss Malts Chooses Trucard For Lord Elcho

11 Nov 2014 --- Trucard, from premium paper and board manufacturer Tullis Russell, has been selected by Edinburgh based boutique spirits company Wemyss Malts for its blended Scotch brand, Lord Elcho. The board from the employee-owned company has been used to produce the carton for the multi-award winning brand.

Karen Stewart marketing of Wemyss Malts commented: “We chose Trucard 0 felt to support the hand-crafted nature of our new blended Scotch, Lord Elcho. Its natural, uncoated finish suits the historical tale behind the 18th century character which names this whisky. Luxury packaging is increasingly important to support the success of our whisky brands in export markets and Trucard 0 felt had both the print qualities to carry the strong full colour brand imagery and the subtle tactile surface we needed to suit the styling of this premium brand.”