12 Nov 2013 --- The latest trends impacting the food industry include moves to reduce the huge amount of food waste, as consumers simultaneously adapt their habits in times of continuing austerity. These trends come as the industry focuses on regaining consumer trust, following a year of negative headlines. “Waste Not Want Not” and “You Can Trust Us” top the Innova Market Insights’ food & beverage Top 10 Trends list for 2014.