Walki Wisa - Crisp Baguette from Smart Package

The British company BCP Fluted Packaging has launched a new range of packages for microwaveable meals under the trademark Heat'n'Hold.

25/11/2006 Walki Wisa helped BCP Fluted Packaging develop a new packaging range. The market for microwaveable ready meals continues to expand. The British company BCP Fluted Packaging has launched a new range of packages for microwaveable meals under the trademark Heat’n’Hold. Designed for filled baguettes and sausage rolls, the packages are made of corrugated board and an inner susceptor layer provided by Walki Wisa.

“Our WALKI CrispLine consists of a metallized PET film laminated onto paper. The material acts as a hot plate that generates considerably higher temperatures than could otherwise be achieved in microwave ovens,” explains Jan-Anders Fagerhed, Technical Sales and R&D Manager at Walki Wisa. WALKI CispLine is used in the same way as conventional liners on corrugated board machines.

Crisp bread

The packages are primarily designed for different types of bread, filled baguettes, sausage rolls, hot dogs, hamburgers, meat pies and other pasties. The susceptor layer gives the bread a crisp surface.

While the inside of the product heats up the outside of the package remains cool, allowing the consumer to hold it while enjoying the contents. The outer corrugated board layer also acts as insulation, keeping the contents hot longer.

“Heat’n’Hold is a good example of our continued cooperation with customers to develop better and user-friendlier packaging materials,” says Fagerhed.