Walkers Sensations Adds Szechuan Spice Flavor

18/04/08 Walkers Sensations is a £75m brand. The brand is set to grow with the launch of an exciting new Szechuan Spice flavour in both impulse and sharing formats and a new 105g pack range at a 99p price mark.

New Szechuan Spice 40g and 175g formats

Sensations Szechuan Spice is one of the strongest performing flavours ever tested with consumers and will launch in both a 40g single serve format and 175g sharing bag.

New Szechuan Spice combines the intense aromatic flavours of real ginger, lemongrass and coriander, complemented by the richness of soy sauce, and finished with a warming kick of chilli… all on a Sensations crisp.

The new flavour has an impactful pack design, calling attention to it on shelf.

Shelf barkers are available to help communicate the news at point of purchase and maximise stand out on shelf. Available now.

New 105g 99p PMP

Sensations has upweighted its 100g pack to 105g and extended its 99p price mark across the 4 top selling skus: Thai Sweet Chilli, Lime and Thai Spices, Caramelised Onion & Sweet Balsamic Vinegar and Oven Roasted Chicken with Lemon & Thyme.

The PMP products are ideal for the impulse channel and will enable retailers to better differentiate the new 105g range and drive continued sales. A Thai Sweet Chilli PMP clip strip will also be introduced to help retailers drive visibility in store. Available now.

David Biggs, Walkers Impulse Director comments: “New Szechuan Spice is one of the strongest performing flavours we've tested with consumers. We are confident it will be a huge success in the impulse channel in both the 40g and 175g formats.

“The upweight to 105g packs across 4 of our key flavours at a 99p price mark will help further differentiate the range and offer incremental opportunities for impulse retailers.

“Seven of the Top 10 selling SKUs are Walkers and retailers are encouraged to stock up on the best selling crisps and snacks. Ensuring they offer a range of Sensations in both impulse and sharing formats will also help them to capitalise on all year round sales.”

Sensations Crisp Range

175g

• Thai Sweet Chilli
• Lime and Thai Spices
• Caramelised Onion and Sweet Balsamic vinegar
• Oven Roasted Chicken with Lemon & Thyme
• Vintage Cheddar & Red Onion Chutney
• New Szechuan Spice
• Sea Salt and Cracked Black Pepper

NEW 105g (up from 100g)

• Thai Sweet Chilli (PMP)
• Lime and Thai Spices (PMP)
• Caramelised Onion & Sweet Balsamic vinegar (PMP)
• Oven Roasted Chicken with Lemon & Thyme (PMP)

40g

• Thai Sweet Chilli
• New Szechuan Spice
• Oven Roasted Chicken with Lemon & Thyme

Also available in the Sensations range:

• Poppadoms
• Oriental Crackers
• Corn Chips