Vitiva to Highlight Oxidation Management System Solutions at IFT

The showcase will include SyneRO, AquaROX and INOLENS brands of natural antioxidants and ORAC boosters demonstrated in a variety of sweet and savoury creations.

6/7/2011 --- Vitiva, Slovenia, will highlight its Oxidation Management System solutions at the IFT 2011 Food Expo in New Orleans, PLThomas booth #4329. The showcase will include SyneRO, AquaROX and INOLENS brands of natural antioxidants and ORAC boosters demonstrated in a variety of sweet and savoury creations.

SyneROX 4, developed for complete anti-rancidity protection of full-fat milk powders, creamers and other dairy applications, will be featured in a full-fat dairy creamer product. Visitors will be able to enjoy the natural taste and full creamy mouthfeel of this longer-shelf-life creamer in a cup of hot coffee at the PLThomas Taste Bar.

“Visitors are encouraged to stop by and try the Pecan Fruit Sesame Praline lollipop,” invites Dushka Dimitrijevic, VP Food Protection Systems at Vitiva. “The nut and dairy, antioxidant-rich treat is loaded with pecans, dried fruit and sesame seeds, plus evaporated sugar and cream. It not only satisfies your taste buds but also offers a big ORAC boost for your body, through the incorporation of our unique new generation of water-soluble rosemary extracts from the AquaROX family,” adds Dimitrijevic.

For bread lovers especially those with gluten intolerance or gluten sensitivity gluten-free, hearty and healthy whole-grain olive oil baguettes (made with INOLENS for better freshness and longer shelf life) will be available for tasting, alongside Persimmon Red Jelly enhanced with AquaROX. And for savory cravers, the Taste Bar will offer grilled shrimp with Honey Creole Mustard Glaze, enriched with specialty INOLENS for non-rancidity protection and extension of shelf life and freshness.

“IFT is very exciting for us,” enthuses Ohad Cohen, CEO of Vitiva. “It will be a great opportunity to show Vitiva’s innovative products and capabilities. Visitors and journalists are very welcome to stop by and taste this exciting sampling of our innovative natural solutions."

Vitiva is a leading, fast-growing and innovative company providing advanced, application-specific solutions based on natural extracts for all food, cosmetic, pharmaceutical and nutraceutical industries. Its extensive portfolio includes: VivOX, INOLENS, AquaROX and SyneROX products for rancidity management as well as other natural solutions covering food safety and food enhancement. As a science-driven company, Vitiva offers extensive technical support to help its customers launch new products in a timely manner.