Vitiva and Naturamed Announce New Collaborative Biotech Company in Jerusalem

“We are extremely pleased with this new joint adventure with Herbamed,” says Ohad Cohen, CEO of Vitiva. “It will open new horizons for both companies and will help complete Vitiva's food supplement portfolio. Our goal in this market is to develop innovative, yet traditional supplements for assisting to relief health acute problems.”

Feb 14 2012 --- Vitiva has announced a new collaboration with Naturamed, a biotech company based in Jerusalem. The new collaboration is based on an exclusive agreement to manufacture Naturamed Ltd.'s innovative product line at Vitiva's advance facilities and market the line to the US and Europe markets via Vitiva ‘s distribution channels.

“We are extremely pleased with this new joint adventure with Naturamed,” says Ohad Cohen, CEO of Vitiva. “It will open new horizons for both companies and will help complete Vitiva's food supplement portfolio. Our goal in this market is to develop innovative, yet traditional supplements for assisting to relief health acute problems.”

“Naturamed is proud to work with Vitiva's professional team and take part in their comprehensive distribution network,” states Dr. Harold Wiener, CEO of Naturamed.

“The population of developed countries, including the West and Japan, is getting older while healthcare costs are increasing year by year,” explains Cohen. “The older population raises the demand for effective natural solutions for specific health conditions. Our goal is to offer the consumer natural remedies, backed by scientific research, for improving health.”

Naturamed is a biotech company that develops unique compounds extracted from specific strains of plant materials for improved natural treatment solutions. The company focuses especially on products directed toward ameliorating benign prostatic hyperplasia (BPH).

Vitiva is a leading, fast-growing and innovative company providing advanced, application-specific solutions based on natural extracts for the food, cosmetic, pharmaceutical and nutraceutical industries. Its extensive portfolio includes: VivOX, INOLENS, AquaROX and SyneROX products for oxidation management as well as other natural solutions covering food safety, water binding and food enhancement, to replace synthetic additives and ingredients. As a science-driven company, Vitiva offers extensive technical support to help its customers launch new products in a timely manner.