Vitae Caps Rebranded as Vitae Naturals

20 Dec 2011

The change of name keeps both the expertise and recognition associated with the ‘Vitae’ brand and incorporates “Naturals”, the value added of the brand, with the aim of building a characteristic, easy-to-remember and distinctive name.

Dec 20 2011 --- Vitae Caps has decided to change its corporate identity. As of 2012, its new name, Vitae Naturals, will truly reflect its mission, to create top-of-the-line, extremely pure natural products that not only enhance people’s health and well-being but also add value to the company and its customers, using raw materials and processes that support environmental conservation.

Since its foundation in 2000, Vitae Naturals has become the first European producer of certified non GMO IP naturally-sourced Vitamin E. Furthermore, currently it is one of the world’s leading manufacturers

of phytosterol esters . The functional ingredients manufactured by Vitae Naturals are sold in more than 30 countries and to different sectors: food and nutrition, pharmaceuticals, cosmetics and animal feed.

The success of Vitae Naturals builds on a highly qualified team in which creativity and collaboration flourish, their flexibility to adjust to the changing needs of each customer, continuous research to update products and satisfy new market demands, and continuous improvement of the production process to optimise and improve yields. Due to the confusion generated by including the word ‘caps’ in the company’s name, it was decided to make history – again – by renewing both their image and name. This change is another example of their policy on innovation and adjustment to new situations. The new image aims to convey the essence of the company’s philosophy, i.e., manufacturing top-of-the-line, extremely pure natural products that enhance consumers’ health and well-being.

An image of clean, fresh, modern and attractive lines has been created, in which the ‘natural’ concept is highlighted, both due to its composition and the use of the new corporate colours and typographies.

The new logo is based on two main elements that illustrate Vitae Naturals’ objectives, one being a heart symbolising well-being, health and what is natural, and the other being the Vitae products depicted as a droplet of oil. Both elements unite in a subtle and elegant ‘V’ from the word Vitae. Both the name and the logo are accompanied by the slogan ‘Manufacturers of Wellness’. Vitae Naturals bring health and wellness to people. The website: www.vitaenaturals.com has been redesigned in line with the corporate image makeover. With the new branding strategy developed by JER Advertising, Vitae Naturals, after 11 years of corporate history, goes one step further to stand out from the competition. It is no longer enough to simply offer a good product. For this reason, the new identity not only shows the brand as a product, but also as an organisation, a person, and a symbol.