15 May 2019 --- Vegetarian and vegan product development could be held back by the EU’s proposed ban on using terms such as “veggie burger,” “vegan sausage” and “milk alternative” in relation to plant-based food. This is the assertion of ProVeg International, which claims that such a ban is “unnecessary” and a “patronizing restriction,” which will stifle positive change. The association has just launched a campaign to stop the legislation from being passed amid concerns that it would unnecessarily restrict vegetarian and vegan manufacturers and producers at a time when the plant-based sector is booming.